Adrian Voinicu

front-end developer

At Coolblue, I lead the front-end development of a new internal-facing project, ensuring the creation of an efficient, scalable, and user-friendly interface. The application is built using TypeScript, React, React Router, and TanStack Query, optimizing performance and maintainability.

Key Responsibilities:

• Design and develop a robust front-end architecture to support complex user workflows.
• Collaborate closely with UX designers and product owners to align technical feasibility with business needs.
• Engage in pair programming and provide technical guidance to peers, fostering a culture of knowledge sharing.
• Ensure consistency across projects by coordinating with other front-end developers and the design system team.
• Lead discussions on best practices, code standards, and performance optimizations.

Impact & Achievements:

• Build a seamless and responsive UI that enhances usability for internal stakeholders.
• Improve application performance and API efficiency through optimized data fetching strategies.
• Strengthen front-end development workflows by integrating better state management and component reuse strategies.

At VanMoof, I was part of a multidisciplinary team responsible for maintaining and evolving multiple applications serving both internal and external users, handling over 2,500 logins daily. Our stack included React (SPA), Laravel, Next.js, and AWS serverless functions.

Key Responsibilities:

• Developed and maintained React-based applications that interfaced with a Laravel backend.
• Worked on Next.js applications that utilized AWS serverless functions for dynamic content delivery.
• Contributed to the design system monorepo, ensuring consistent UI components across projects.
• Conducted technical interviews and participated in hiring processes.
• Led knowledge-sharing sessions within the front-end guild to promote best practices.

Impact & Achievements:

• Enhanced application scalability and performance by refining API interactions and improving state management.
• Improved user experience for both customers and internal teams by iterating on key UI/UX improvements.
• Played an integral role in maintaining a unified front-end codebase across multiple applications.

At MessageBird, I was responsible for modernizing an internal application by transitioning it from jQuery and PHP to React, ensuring a smoother, faster, and more maintainable experience. Given the application’s impact on business operations, maintaining functional parity while improving performance was crucial.

Key Responsibilities:

• Led the migration process from legacy technologies (jQuery/PHP) to a modern React-based solution.
• Ensured that the transition preserved all critical features without disrupting business operations.
• Conducted code reviews for multiple teams, promoting best practices and code quality improvements.
• Collaborated with backend engineers to optimize API performance and enhance data flow efficiency.

Impact & Achievements:

• Successfully replaced a legacy system with a modern, high-performance React application.
• Reduced page load times and improved user interactions by optimizing rendering and API calls.
• Gained cross-team visibility by contributing to different domains and sharing knowledge through peer reviews.

At I AM POP, I played a crucial role in the planning, development, and maintenance of an application designed to help users interact with their Facebook fanbase through personalized chat flows. I worked extensively with React and Ruby on Rails to create seamless user experiences.

Key Responsibilities:

• Developed and maintained React-based applications integrated with a Ruby on Rails backend.
• Created a highly interactive UI that supported custom chat flow creation for Facebook Messenger.
• Built and deployed Shopify-integrated widgets, including back-in-stock notifications and order updates.
• Worked closely with product managers to align development with business goals.

Impact & Achievements:

• Designed a modular UI system that allowed users to create complex chat flows effortlessly.
• Increased user engagement by improving the Facebook Messenger integration.
• Helped optimize Shopify widgets, leading to better adoption rates among e-commerce businesses.

At Seracast, I built the user interface for an AdServer management system, complemented by a real-time analytics dashboard that provided insights into advertising performance. The project leveraged React, D3.js, and Node.js for data-driven visualization and scalability.

Key Responsibilities:

• Developed an interactive dashboard using D3.js for real-time ad performance visualization.
• Built a scalable front-end in React, ensuring smooth data rendering and state management.
• Worked closely with backend engineers to optimize API communication in Node.js.
• Contributed to improving UI performance, ensuring seamless interaction with large datasets.

Impact & Achievements:

• Improved dashboard performance, reducing load times for real-time analytics.
• Helped streamline the AdServer management process, making it more intuitive and efficient.
• Established best practices for front-end development within the company.